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TETRA webinar: Finding customers and getting your go-to market strategy of the ground

October 21, 2021 @ 15:00 - 16:00

NGI Tetra

When: 21 October 2021 | 3:00 PM (CEST)
Where: Online
Powered by TETRA & NGI Atlantic.eu

The session kicks off with discussion about the importance of thinking about go-to market strategy early on in technology/product/service development cycle. During the session we will discuss how to identify your possible early adopters, make collaborations with industry partners and how to come up with ways of getting more insights from them.
In the second part of the session, we will focus on the specifics of crafting a proposition and the importance of building a communication strategy to create awareness. The session will end with practical exercise suggestions to allow the audience to follow through on the recently acquired knowledge.


  • What is product-market fit and when to start thinking about it?
  • Introduction to design thinking methodology and the importance of speaking to the market.
  • Finding your targets and getting insights.
  • Crafting value propositions and communication strategy.
  • Taking first steps in validation


Slavo TULEYA is a “Generation Y” expert on Corporate Innovation and Intrapreneurship. In the past, he gained experience by helping launch Innovation labs such as the SKODA AUTO DigiLab and its related offices in Tel Aviv and Beijing. Slavo lived in 7 countries in the last 7 years and accumulated his experience from Real-Estate, Utilities, and Automotive. He is a Certified Design Sprint Master and founder of the Czechoslovak Service Design Community. Today he continues building new ventures in the field of Digital Native Vertical Brands and Service Design. Companies usually get in touch with Slavo for advice on how to set up internal innovation labs, methodologies, and keynotes on Intrapreneurship.



October 21, 2021
15:00 - 16:00
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TETRA project
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